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Introduction

Brand Story

We're an impact-driven creative agency

Bringing together innovative designers, influencer-minded creators, and data-driven strategists to give you a quality, tailored experience at prices made for small to medium-sized businesses.

Mission

We aim to minimalize the barriers of entry into digital marketing without compromising the artistic integrity of the craft.

Branding is at the core of everything we do. Every design, every detail, every decision—all purposefully tailored for our clients.

Values

Creativity

Our staff appreciates taking time to share different ideas and viewpoints in order to come together on the best ideas EVER! No, but really, the best creativity and plans come from collaborating.

Quality

We’re not a huge, well-known company yet. Therefore, we have to work that much harder to build our brand. We have to work that much harder to establish recognition and reputation. But we love what we do and enjoy all aspects of it! That's why we only provide quality work.

Client-First Focused

We focus on results that truly matter to our clients. Sales and leads, rather than checking the box on a lot of tasks.

Transparency

We are 100% transparent internally, and we’ve found that our clients absolutely love it. We have nothing to hide. We have no secrets. (Well, we do have secrets, but we are comfortable sharing them.)

Messaging Pillars

Highest Quality Standards

We provide quality work that beats our competition. High quality standards meets creative design and enhanced performance.

  • Extensive industry research goes into everything we do

  • Designed with change in mind

  • Our success is determined by the success of our clients

Utilize our connections, skills, and knowledge to ensure the best quality services are offered.

Do

Oversell our services or abilities just to make a sale.

Don't
Customer Service Comes First

We focus on results that truly matter to our clients. Sales and leads, rather than checking the box on a lot of tasks.

  • We take pride on the attention we give each of our clients

  • Getting to know our clients ensures we know their company for the most success campaigns

  • Creating emotional digital products that solve the business problems of companies, brands and entrepreneurs.

Get to know our clients beyond the scope of a "client". Have conversations with then, learn how they tick. Know that - and you know the best way to market for them and what their needs truly are.

Do

Interns on the Hill overhear a rumor from the California State Senator's secretary that the POTUS is entertaining the idea of making online sports betting legal.

Don't
Be Authentic and Kind

Everything we do is with a purpose. We want to ensure that we are authentic with our interactions, kind to everyone, and provide a safe place no matter the client.

  • Empowering

  • Friendly

  • Precise

Ensure that you say things with intent and kindness. Be authentic, we genuinely want to help small businesses grow.

Do

Don't treat others how they treat you if they are rude. Thank them for their time and move on.

Don't

Color

Primary

The primary color is an essential visual identity element. The next few pages describe specifications and usage examples. Color plays an important role in the Creative Brands Marketing identity. The colors below are recommendations for various media. A palette of primary colors has been developed, which comprise the “one voice” color scheme. Consistent use of these colors will contribute to the cohesive and harmonious look of the Creative Brands Marketing brand identity across all relevant media. Check with your designer or printing company when using the colors to ensure they are consistent.

#497BBB
#231F20
#FFFDF9

Secondary

Secondary colors consist of bright colored tones, and can be used to compliment the primary color palette when necessary. The secondary colors are complementary to our official colors, but are not recognizable identifiers for our brand. Secondary colors should be used sparingly, in less than 10% of the palette in one piece. Use them to accent and support the primary color palette.

#FABB62
#FF5E87
#00DAA3
#AB79FF

Neutral

Neutral colors consist of low saturated grey tones, and can be used to compliment the primary color palette when necessary.

#0c0c0c
#303030
#5f5f5f
#969696

Typography

Primary

This primary font should be used for headlines or large titles. This font should not be overused, and it should not be used for the primary copy of a communication. Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all Creative Brands communications. We have selected Adam, which helps inject energy and professionalism into the entire brand.

Aa

A
300 - Light

Aa

Adam
400 - Normal

Aa

Adam
500 - Medium

Aa

Adam
700 - Bold

Secondary

This is the secondary English type face, it should be used when the primary English type face is unavailable. Our secondary font, Caviar Dreams, is meant to enhance our brands while maintaining a consistent and clean look.

Aa

Caviar Dreams
400 - Normal

Aa

Caviar Dreams
‍700-Bold

Elements

Concept

The quote motif, created by overlapping triangles, is a visual expression of speech or communication. This motif should be used sparingly as a design element when enlarged, or as a subtle graphic element that accompanies copy.

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Usage

These elements are meant to accompany brand communications as an up porting graphic element. They should never be used on their own without the official logos. Common usage should enlarge these elements, exposing only parts of the graphic. Please see the examples section showing mockup usage.

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Don’ts

DO NOT alter colors
Don't
DO NOT stretch or alter in any way
Don't

Photography

Usage

Brand images are responsible for transferring the values of Creative Brands Marketing to our customers or our potential customers. It is a composite psychological impression that continually changes with the agency’s circumstances, media coverage, performance, pronouncements, etc. Creative Brands Marketing uses various advertising techniques to enhance their public image in order to improve their desirability as a service provider, employer, partner, etc.

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Don’ts

DO NOT alter colors
Don't
DO NOT stretch or alter in any way
Don't

Tone of Voice

Straight to the point

Be transparent and deliberate in what you say. Make your intentions clear and ensure that there is a common understanding.

  • Direct

  • Forthright

  • Candid

We are a client-first agency, meaning we make sure you're getting the most out of our services.

Do

We like to say that we are a client-first agency. By saying this we mean that we make sure their needs are met through our services we provide.

Don't
Objective

By creating an objective based conversation we are able to get our message across in a more formal setting.

  • Impartial

  • Non-biased

  • Neutral

All services are month to month and do not require any yearly commitments.

Do

Our services, unlike our competition, are month to month and yearly contracts aren't required.

Don't
Goal Oriented

Sharing a good oriented approach to a conversation gives the listener/reader something "tangible" to focus on. Something real that they can track progress. Being confident in your delivery makes for a better conversation and chance of conversion.

  • Substantial

  • Result driven/confident

  • Practical

Going with this package would allow us to track your growth and set obtainable goals throughout your time here.

Do

This package might be a good fit for you, depending on what goals you have.

Don't

Examples

Resources

Business Card

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Presentation

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